Social media will probably be your strongest mode of promotion and communication while at university. Social media involves websites and applications that enable users to create and share content or to participate in social networking. Based on your event, you want to determine the most effective means of promotions via social media.
Facebook is a great platform to connect with many people all at once, regardless of their interests or age. A Facebook event will be fundamental when promoting your event as it can provide the information and give reminders to attendees, all at the click of a button!
Facebook groups are dedicated spaces for connecting with specific Facebook users. Groups are where you can share posts, events, pictures, etc. with a specific subset of the McGill population.
Examples of popular McGill groups include:
- Faculty of Arts https://www.facebook.com/groups/189537587832482/
- Faculty of Science https://www.facebook.com/groups/189537117832529/
- Engineering Undergraduate Society https://www.facebook.com/groups/189830214469886/
- Bronfman Life https://www.facebook.com/groups/189797194473188/
- Events & Parties https://www.facebook.com/groups/188599117926329/
McGill-specific groups are not always open to the public. That means that you will need to join this group by clicking either “ask to join” or “join group”. The group in question may require that an existing group member approves your request to join - do not worry, as long as your account is clearly a service or person, someone will approve your request. Just be patient. A page will not be able to join a group, so you will need to use a profile (either a personal one or a "fake" profile made for your group.)
When posting in groups, make sure your post is relevant to the group. e.g., don’t post about opportunities for undergraduates in graduate student groups, or opportunities for Management students in a Faculty of Arts group. The goal of posting in groups is to reach a targeted audience.
Creating paid ads or “boosted” posts on Facebook can be a useful promotional tool. Ads are typically good for promoting larger events or campaigns. Paid ads for promotions are different than creating events on Facebook; ads can be targeted at specific users and will appear directly on your target audience’s newsfeed.
When making a Facebook event, create it from the organization’s official Facebook page, and not from an executive member’s personal page to add professionalism and legitimacy.
Now beyond Facebook, you want to determine your demographic audience in order to gauge what other social media platforms you can utilize.
For more professional events, such as a conference or speaker series, use LinkedIn to either search professionals in the field or advertise the event to those interested in the field. This is a great way to make a statement and connect with others!
For ongoing updates and staple events, such as Orientation Week or welcome back events, use Instagram and Twitter to provide updates with promoted #hashtags that followers can use to maintain interest and allow users to post their own photos or tweets with the hashtag.
Remember to update your organization’s website with all relevant information for the event and links to your social media platforms!