Building a Strong and Strategic Personal Brand to Enhance Your Career


Macdonald Engineering Building Room 267, 817 rue Sherbrooke Ouest, Montreal, QC, H3A 0C3, CA


Having a strong online brand is a must-have in the Digital Age. How do you use social media in a meaningful way to gain a competitive advantage in the job market? Join social media strategist Lina Duque, as she shares practical tactics to help you brand yourself to prospective employers.

The session will feature examples and case studies and will cover the following topics:

  • Defining your personal brand through a hands-on activity
  • 3 steps to building a strong and consistent personal brand
  • Leveraging social media to create a high-powered network
  • Effectively managing your digital presence without spending too much time on it.

About the facilitator: Lina Duque, MBA, is a social media strategist and executive branding coach whose work has appeared in Forbes, the Globe and Mail and the Huffington Post. 



Did you know that as a McGill student, your participation in many activities, such as training workshops and volunteering are tracked on your Co-Curricular Record (CCR)? Having your co-curricular activities listed in one document can help you revise your CV or cover letter, prepare for interviews, or explore career options. Learn how to access and leverage this important document through myInvolvement, and make your training count!


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