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DESCRIPTION:Almost every startup will eventually reach a point where it is 
 ready to sell its product or service. But at what price? And how does the 
 customer pay? Is it a monthly fee or one-time? What is included with the p
 rice? And most importantly\, how much margin should that price represent? 
 Getting these questions right is crucial but all too often is left until t
 he last possible minute. The MIF has assembled a panel of experts who will
  offer their insights into this consequential topic.\n\nSam Rudolph is an 
 entrepreneurial product and people leader who has spent over a decade buil
 ding and launching connected hardware and software products\, including fi
 ve 0-to-1 launches\, across the regulated\, complex cleantech\, smart home
 \, automotive\, and construction industries.\n\nVivek Astvansh is a member
  of McGill University's Desautels Faculty of Management\, teaching marketi
 ng strategy and business analytics. His research examines how corporate go
 vernance actors (e.g.\, short sellers that have a short position\, activis
 t institutional investors that have a long position\, NGOs that hold a non
 financial stake) shape a firm’s actions that can affect consumers.\n\nRegi
 stration is now open.\n
DTSTART:20260924T160000Z
DTEND:20260924T170000Z
SUMMARY:MIF Lunch & Learn 28: Pricing for Startups
URL:https://www.mcgill.ca/research/channels/event/mif-lunch-learn-28-pricin
 g-startups-373328
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