BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//132.216.98.100//NONSGML kigkonsult.se iCalcreator 2.20.4//
BEGIN:VEVENT
UID:20260602T015446EDT-2149UVGKU1@132.216.98.100
DTSTAMP:20260602T055446Z
DESCRIPTION:Register HERE\n\nEvent Location: Room 129\, McGill Education Bu
 ilding\, 3700 McTavish Street\, Montréal\, Québec\, H3A 1Y2\n\nSponsored b
 y: Centre on Population Dynamics (CPD) & Centre of the Study of Democratic
  Citizenship (CSDC)\n\nCost: Free\n\nBackgrounder: \n	Surveying specific su
 b-populations within a society is one of survey research’s long-standing m
 ethodological challenges. The survey recruitment of hard-to-reach populati
 ons through social networking sites (SNS)\, and particularly through Faceb
 ook’s and Instagram’s targeted advertising capabilities\, is a promising a
 pproach that allows scholars to tackle this issue. During the last years\,
  it received growing attention and has\, for example\, been successfully u
 sed to survey migrants\, LGBTQ populations\, supporters of conspiracy myth
 s\, and employees in specific economic sectors. Furthermore\, this approac
 h allows realizing large-scale surveys on topics of high societal importan
 ce\, such as the COVID-19 pandemic or the unexpected large-scall displacem
 ent of people\, within a concise timeframe.\n\nStarting with a discussion 
 of this method’s potential and limitations\, the workshop will focus on th
 e practicalities of targeting specific populations through Facebook and In
 stagram. Special attention will be paid to issues important to consider wh
 en planning a sampling strategy using Facebook/Instagram.\n\nThe workshop 
 will be based on several recent research projects targeting\, among others
 \, German emigrants globally\, health sector workers in Germany and Ukrain
 ian refugees in Germany and Poland.\n\nLecturers:\n	Steffen Pötzschke is a 
 postdoc and deputy team leader of the GESIS Panel at GESIS - Leibniz Insti
 tute for the Social Sciences in Mannheim (Germany) and a corresponding mem
 ber of the Institute for Migration Research and Intercultural Studies (Uni
 versity of Osnabrück).\n\nMichael Zoorob is a social scientist working on 
 Meta's Research Partnerships team to support academic research with Meta a
 dvertising products.\n
DTSTART:20221021T183000Z
DTEND:20221021T201500Z
SUMMARY:Targeted advertisements on Facebook and Instagram as survey recruit
 ment tools for hard-to-reach populations
URL:https://www.mcgill.ca/popcentre/channels/event/targeted-advertisements-
 facebook-and-instagram-survey-recruitment-tools-hard-reach-populations-342
 470
END:VEVENT
END:VCALENDAR