Six-word campaign creates instant authors

Launched in October 2008, McGill’s innovative six-word campaign took its inspiration from Ernest Hemingway’s poignant short story: “For sale: baby shoes, never worn.” The campaign, a joint effort by the Public Affairs and Development & Alumni Relations departments, featured the stories of six of McGill’s outstanding innovators – in six words each. The website (www.mcgill.ca/6words) [...]