- Ad$pender - U.S. rates for advertising by product.
- Canadian Media Directors' Council Media Digest - Choose the Media Digest link. Canadian media trends (very large PDF file)
- Advertising Red Books
Domestic & international advertising agencies and advertisers, including ad expenditures, sales, products advertised, and contact information. One user at a time only.
- National List of Advertisers
- Statista - aggregator of statistics including those for advertising expenditures
- Americas Market & Mediafact- Rates for different types of marketing mediums including TV in the Americas.
- Canadian Advertising Rates and Data (CARD) - Advertising rates and contact information for Canadian media (magazines, radio, TV). See this guide.
- Media Planning & Buying Calculator - online calculator for CPM, CPP etc.
- eMarketer - search 'cost per click' for online advertising costs. Visit the eMarketer help centre for how to guides.
Academic, trade and news articles
- Business Source Complete : Articles from business and management journals including articles on advertising.
- ABI Inform : Articles from business and management journals including articles on advertising.
- Advertising Age: Journal on advertising and marketing. Articles online going back to the mid-1990s.
Online collections of print advertisements
- Emergence of Advertising in America: 1850-1920
- Ad*Access – US and Canadian print advertisements 1911-1955
- Picture Post Historical Archive - Go to the Advanced search to search advertisements from the British magazine Picture Post (1939-1957)
- American Periodical Serials (1740-1900) – Go to advanced search, type in keywords and select document type ‘advertisement’.
- History of Advertising Trust Collection of UK print advertisements.
- Vintage Ad Browser - 1000s of advertisement from the early 1800s to present. Browse by subject.
- Found in Mom's Basement Collection of advertisements browseable by date and subject.
- Adflip: Online archive of print ads. Requires a subscription for some content.
- Vogue: Searchable archive of the magazine Vogue going to back 1892 including full-page advertisements.
- Canadian Advertising Museum
- Women's Wear Daily: Go to advanced search and select 'advertisements'
- New York Times -Proquest Historical Newspapers (1851-2007) - select document type as 'advertisement' or 'display ad'. To search across all historical newspapers, go to top of page and change database list to include other Proquest Historical Newspaper titles.
- Osler Print Collection Online - medical and pharmaceutical advertisements from McGill's Osler Library
Television advertisements online
Supplementary advertising resourcesMcGill Library Catalogue: Boooks, periodicals, DVDs, etc. Try one of these suggested subject searches.
- Advertising -- Periodicals.
- Advertising -- Costs -- Databases.
- Advertising -- United States -- Statistics -- Databases.
- Advertising -- Government policy -- Periodicals.