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BEGIN:VEVENT
UID:20260516T213752EDT-8929wIUMXt@132.216.98.100
DTSTAMP:20260517T013752Z
DESCRIPTION:This workshop will introduce the fundamental tool of Industry A
 nalysis which companies use for strategy development. For startups\, under
 standing the industry is a critical step in determining market entry and m
 arket positioning. The Five Forces Framework will be presented and applied
  to during an exercise.Date: Jan. 28th\, 2026Time: 12:00 - 1:00 pmLocation
 : in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)This event is
  part of a series of workshops\, see the complete Winter 2026 schedule her
 e!REGISTER HERE!
DTSTART:20260128T170000Z
DTEND:20260128T180000Z
LOCATION:CA\, in-person @ Engine Seminar Room - FDA 3\, 3450 University Str
 eet Montreal\, Quebec H3A 0E8
SUMMARY:Introduction to Industry Analysis
URL:https://www.mcgill.ca/involvement/channels/event/introduction-industry-
 analysis-369640
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