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UID:20260727T094522EDT-3723ssiJZU@132.216.98.100
DTSTAMP:20260727T134522Z
DESCRIPTION:The very nature of entrepreneurship means that company founders
  will often have to do a little bit of everything: product development\, f
 inancial planning\, human resources\, and yes - sales. This can be a chall
 enge for some founders\, many of whom often believe that good technology s
 ells itself. But the reality is quite different\, and all entrepreneurs wi
 ll need to learn how to sell so that their businesses will survive. But ho
 w can people without sales experience or aptitudes become convincing sales
 people? The MIF has assembled a panel of experts to help learn how these s
 kills can be developed.\n\nUPDATE: NEW SPEAKER\n\nJacques Pavlenyi is the 
 Director of Marketing and Communications for GenAIz\, and a B2B marketing 
 leader who serves Montreal tech companies. He has decades of experience in
  product and content marketing for both large and small companies.\n\nJohn
  Nikolopoulos is an instructor at the Desautels Faculty of Management\, an
 d a senior sales executive with over 30 years experience in B2B and B2C sa
 les\, in both the US and Canada.\n\nThis event is open to all: registratio
 n is now open.\n
DTSTART:20260618T160000Z
DTEND:20260618T170000Z
SUMMARY:MIF Lunch & Learn 27: Sales for Non-salespeople
URL:https://www.mcgill.ca/innovation/channels/event/mif-lunch-learn-27-sale
 s-non-salespeople-372237
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