retail

The novelty of celebrity collaborations can drive sales, build brands

Published: 6Jul2022

For years, paparazzi have been clicking candid shots of Justin Bieber cradling Tim Hortons coffee cups, but it still came as a surprise to see Biebs Brew become an official menu item at Canada’s...

The pandemic forced brick and mortar retailers like ALDO to reimagine what a physical retail space can be: CEO David Bensadoun

Published: 11May2022

The pandemic hit brick and mortar retailers hard. Lockdowns pushed consumers toward e-commerce websites. ALDO was forced to close more than 250 stores, but it rapidly pivoted its business model to...

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