Staff Development Courses

Staff Development Courses McGill University

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Staff Development Courses

For a listing of courses offered by Financial Services, consult their Knowledge Base Page.

To register, view your current registration status, or cancel your registration for a course, please sign in using your McGill ID and Minerva PIN. If you do not know your ID and PIN, please contact IST Customer Support Help Desk at 398-3398.

OD - Organizational Development module

CoachingOurselves: Reflection Café Developing Brand Leadership for Every Manager

Duration: 0.1 days
Cost: $0
Course objectives:
This session takes branding out of the marketing department and puts it into your hands. A brand is more than just a product; it also represents the values and promises made to your customers. Does the brand experience you personally provide live up to your organization’s brand promise? This topic presents a holistic approach to branding in which all activities of the organization are aligned, interdependent, and integrated. The objectives of this session are to:

. Appreciate the concept of brand.
. Be exposed to a holistic theory of branding.
. Realize how you as an individual impact your organization’s brand.

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