Homepage content strategy

To maintain the homepage's alignment with McGill's overall strategic priorities, homepage content will depend on an editorial mechanism—a University-wide collaborative process—headed by Communications and External Relations. The objective of this editorial mechanism, comprised of the Director of Integrated Communications, the Director of Media Relations and communications representatives from various other university units, is to coordinate communications efforts across the institution, ensuring consistency in messaging and the efficient use of communications resources.

With regards to the homepage, the role of the editorial mechanism is to produce a content calendar and to create content (editorial and visual) to meet that schedule and align with the other communications initiatives in progress at the university. The team ensures that the homepage content aligns with what's important to the university. Users can expect this type of content to be updated regularly. Learn more about homepage content submissions


The branding feature (red)

This area at the top of the homepage will feature a branding image and corresponding tagline that will link users to other relevant content within Mcgill.ca. From time to time, however, this space may also be used to pay tribute to members of the McGill community who have passed on.

 

Strategic news and events (yellow)

Strategic news and events (particularly high-profile news and events that we expect users may be actively searching for) will be linked in keyword form in the Top Stories area.

 

McGill Stories (purple)

This area will be used to showcase McGill (experience, people, and strengths) through high-value stories and testimonials​ from current or past members of the McGill community. The collected stories will usually revolve around a theme (e.g. AI, Sustainability, Engineering, etc) that speaks to current events or highly visible topics in the popular consciousness. From here, users will be prompted to learn more about the people featured and their experiences, or about the programs that can lead to the featured experiences.

 

Transactional/wayfinding (black)

These areas include navigational elements that will remain relatively consistent over time, including the top level menu, popular links, the audience-specific menus (on the lower half of the page) as well as the footer.  

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