Project character

This redesign should clearly communicate McGill's existing brand and differentiating factors (drawn from our market research, stakeholder interviews, and current branding initiatives). Since the university is undergoing a rebranding exercise in advance of its bicentennial, we wanted the redesign to be anchored in our current marketing and communications initiatives, drawing these together into a cohesive identity. 

Based on the results of research done by Léger Marketing and on our in-flight branding, we identified the following characteristics that define our brand:

Quality – The city of Montreal (and its international character) – Innovation – Tradition/heritage

These characteristics are used as points of reference to launch our research and benchmarking activities and to guide the elaboration of the site's basic design elements

Below, you'll find some of the key findings of the survey. For further details, consult the full report (PDF).

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