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BEGIN:VEVENT
UID:20260912T112955EDT-6758SPlu2f@132.216.98.100
DTSTAMP:20260912T152955Z
DESCRIPTION:This workshop will provide an overview of the different types o
 f market research\, how to analyze the competition\, and the resources ava
 ilable at McGill to perform market research. Our market research librarian
  will walk us through some of those resources using a market research canv
 as tool.\n\nLearning outcomes:\n\n\n	Describe at least two of the benefits 
 of market research.\n	Formulate the strategy to identify customer segments 
 and market size.\n	Formulate the strategy to perform a competitive analysis
 .\n	Use the market research databases available via McGill Library.\n\n\nRE
 GISTER HERE!\n
DTSTART:20261001T200000Z
DTEND:20261001T213000Z
LOCATION:CA\, Montreal\, H3A 0E8\, McGill Engine Seminar (FDA 3)\, 3450 rue
  University
SUMMARY:Market Research and Analysis of Competition
URL:https://www.mcgill.ca/engine/channels/event/market-research-and-analysi
 s-competition-370043
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