This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian Amanda Wheatley will walk us through some of those resources using a market research canvas tool.
Date: Feb. 8th
Time: 12:00 - 1:00 pm
Location: in-person @ FDA 3 (Accessibility Map)
This event is part of a series of workshops, see the complete Winter 2023 schedule here! Each workshop (with the exception of workshop #6) allows McGill student participants to receive CCR recognition under the personal and professional development section.