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Robert Mackalski

Title: 
Assistant Professor (Teaching), Marketing
Robert Mackalski
Contact Information
Phone: 
514-398-4400 Ext 09129
Email address: 
robert.mackalski [at] mcgill.ca
Alternate email address: 
marina.nikoghossian [at] mcgill.ca
Address: 

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

BSc., MBA, PhD

Area(s): 
Marketing
Office: 
515
Courses: 

Brand Management (MRKT 438)

Global Branding (MRKT 434/ MRKT 690)

Markets and Globalization (MGCR 653)

Group: 
Faculty
CAS Professoriate
Research areas: 
Branding
Selected publications: 

Mackalski, Robert, Marc Ducusin, Marika Lapointe, and Emma Clayton, "Aliments Fody: Pour Croquer Dans la Vie," Ivey Business School Case 9B19AF002, February 2019.

Mackalski, Robert, Marc Ducusin, Marika Lapointe, and Emma Clayton, "Fody Foods: Eating Life to the Fullest," Ivey Business School Case 9B19A002, January 2019.

Britton, Rob, Robert Mackalski, Mary Dellar, and Mary Towers, "Intelligent Avionics: Breaking Into the Inflight Entertainment Industry." Ivey Business School Case 9B18A067, December 2018.

Mackalski, Robert, Alfred Jaeger, Marc Ducusin, and Phoebe Balshin, "Birks: The Sparkle of a Cherished Brand." Ivey Business School Case 9B18A014, February 2018.

Mackalski, Robert and Marc Ducusin, "Sante Au Naturel: Healthy to the Core." Ivey Business School Case 9B17A069, December 2017.

Mackalski, Robert, Delaney Brown, and Marc Ducusin, "Sportif MAA: 保持领先地位." Ivey Business School Case 9B17C046, August 2017. (Chinese version)

Mackalski, Robert, Delaney Brown, and Marc Ducusin, "Club Sportif MAA: Staying Ahead of the Game." Ivey Business School Case 9B17A046, August 2017.

Alvarez, Jose B., Robert Mackalski and Andrew Otazo, “Chilli Beans: Peace, Love, and Sunglasses.” Harvard Business School Case 516-020, March 2016.

Mackalski, Robert and Jean-Francois Belisle, “Measuring the Short-Term Spillover Impact of a Product Recall on a Brand Ecosystem.” Journal of Brand Management, August 2015.

Alvarez, Jose B., Robert Mackalski, Annelena Loeb, and Lisa Mazzanti. "Lufa Farms." Harvard Business School Case 514-008, October 2013.

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