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Robert Britton

Principal, AirLearn

Rob Britton is the principal of AirLearn, a consultancy that helps suppliers, partners, newcomers, and students understand the complexities of the airline industry, and provides marketing and leadership advice to a range of organizations. In 2006, he retired as Managing Director, Brand Development and Advertising at American Airlines, where he was responsible for brand stewardship, worldwide media
advertising, direct marketing, promotion, and customer research – he was part of the team that helped rebuild the AA brand after the September 11 attacks. He has spent 45 years in and near the travel and tourism industry, in a variety of roles. Rob earned a Ph.D. in economic geography from the University of Minnesota, and completed postdoctoral work at The Wharton School, University of Pennsylvania.

He held staff and field positions with Republic Airlines and Northwest Airlines. Rob joined American in 1987, and worked across the enterprise, in marketing, international affairs, corporate communications, and operations. He has published over 70 articles in major newspapers and magazines, in travel-trade publications, and in academic journals.

Originally a geography professor, he is now an adjunct professor at Georgetown University’s McDonough School of Business, and lectures annually at more than 25 other business schools worldwide, including Kellogg, Wharton, McGill, and London Business School; he serves on advisory boards at the Global Business School Network (Washington, D.C.), and the business schools at McGill University, Montreal, and Umeå University, Sweden. He is also a senior advisor at the Eno Transportation Center, a nonpartisan think-tank in Washington, D.C.

Rob is married to Linda, an attorney, and has two adult children and two grandchildren. They live in suburban Washington.