Marketing Science

Marketing Science is an Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed) and the premier journal focusing on empirical and theoretical quantitative research in marketing.

2021  |  2018  |  2013


2021


2018

Michelle Y. Lu and Jiwoong Shin, "A Model of Two-sided Costly Communication for Building New Product Category Demand," Marketing Science, Vol. 37, No. 3, 2018, pp. 382-402.
Kosuke Uetake and Nathan Yang, "Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program," Marketing Science, Forthcoming.
 

2013

Mehmet Gumus, Saibal Ray and Shuya Yin, "Channel Returns Policies Between Channel Partners for Durable Products with Used Goods," Marketing Science, Vol. 32, No. 4, 2013, pp. 622-643.

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