Marketing Science is an Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed) and the premier journal focusing on empirical and theoretical quantitative research in marketing.
|Michelle Y. Lu and Jiwoong Shin, "A Model of Two-sided Costly Communication for Building New Product Category Demand," Marketing Science, Vol. 37, No. 3, 2018, pp. 382-402.|
|Kosuke Uetake and Nathan Yang, "Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program," Marketing Science, Forthcoming.
|Mehmet Gumus, Saibal Ray and Shuya Yin, "Channel Returns Policies Between Channel Partners for Durable Products with Used Goods," Marketing Science, Vol. 32, No. 4, 2013, pp. 622-643.|