Journal of Marketing Research

Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.

2021  |  2018  |  2013  |  2012



Kusum L. Ailwadi, Yu Ma, Dhruv Grewal, "The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases," Journal of Marketing Research, Vol. 55, No. 2, 2018, pp. 193-207.


Thomas Dotzel, Venkatesh Shankar and Leonard L. Berry, “Service Innovativeness and Firm Value,” Journal of Marketing Research, Vol. 20, No. 2, 2013, pp. 259-276.


Adam Duhachek, Nidhi Agrawal and DaHee Han, "Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages," Journal of Marketing Research, Vol. 49, No. 6, 2012, pp. 928-941.
Nitin Mehta and Yu Ma, "A Multicategory Model of Consumers' Purchase Incidence, Quantity and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions," Journal of Marketing Research, Vol. 49, No. 4, 2012, pp. 435-451.

Coronavirus (COVID-19)

For the latest information on McGill University's response to COVID-19, please visit the Coronavirus Information website.

For Desautels specific updates please visit our COVID-19 FAQ page.

Back to top