Book Launch – Cracked it!

Corey Phelps

Please join us at the launch of Professor Corey Phelps’s newest book: Cracked it! How to solve big problems and sell solutions like top strategy consultants

Format: Interview with Corey Phelps moderated by Mike Ross, MBA’11, Founder of Juniper and Co-Founder of Vocaprep.com
Date: Thursday, September 27, 2018
Breakfast: 7:30 – 9:30 am
Program: 8:00 am - 9:00 am
Location: Armstrong Building 3rd Floor (Desautels Faculty of Management), 3420 McTavish, Montreal

This breakfast event is free, but spaces are limited. Copies of the books will be available for purchase.

About the Book

Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn’t come naturally and we haven’t been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We’re quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh pair of eyes. And when we communicate our recommendations, we forget our reasoning isn’t obvious to our audience. How can we do it better?

About the Author

Corey Phelps is an Associate Professor of Strategy, Marcel Desautels Faculty Fellow, and Associate Dean of Executive Education at the Desautels Faculty of Management. He is a frequent keynote speaker, corporate trainer and consultant on topics of strategy and innovation.

For questions, please contact leilani.ku [at] mcgill.ca (Leilani Ku)

Please complete the registration form below before September 24.

Note: We thank you for your question and we will try our best to address it during the discussion.