Courses will be held in the Faculty of Management, located at 1001 Sherbrooke Street West, in the heart of downtown Montreal.
Management in a Global Context (3 credits)
Instructor: william.polushin [at] mcgill.ca (William Polushin)
Managing in a Global Context was designed to provide students with a solid understanding of the contemporary issues facing industry in the global economy, and an appreciation of how companies - whether they are based in North or South America, Europe, Asia, Africa, or Australia - may respond to these challenges in a way that will lead to sustained sales and earnings growth.
Global Branding (3 credits)
Instructor: Robert MackalskiBrands are some of the most valuable assets that a company has. Yet the marketing of brands is changing. Companies increasingly recognize that future growth will come from international and emerging markets. Major brands are often lightening rods for anti-globalization protests. Rivalry for customer loyalty in individual markets—as well as at the global level—is intensifying, especially in a volatile international climate. In Global Branding we enhance our understanding and appreciation of brands and global brands. We develop theories, models, and tools to improve our ability to create and evaluate local and global brand strategies.
Each course has 39 contact hours granting three (3) North American credits, equivalent to six (6) ECTS credits. It is the student’s responsibility to ensure their home university will grant transfer credits.
Spending your summer at McGill University, in this lovely city of Montreal is definitely a wise choice of life.
We played hard, and worked even harder! The two field trips to Niagara Falls and Quebec City were just impressive! Considerable arrangements and friendly local Canadians were simply too good!
The lectures were unforgettable as well. Interactive atmosphere and even small surprises in class encourages us to work hard and think actively and critically. Also, working with students from different countries and background is an experience of a lifetime. You’ll be amazed at how such cooperation comes into play. Thank you, ISP! I really really enjoyed it!
–(Connie) Qianqian Liu, Shantou University, China
In my opinion, ISP was an enriching experience. It allowed me to discover a new culture while I was studying two useful classes. Branding and management are subjects that can be used in any field. I can say that I learned a lot, not just from the subjects, but from all the amazing people with whom I shared the program
–Ana Maria Crespo Torres, Universidad Del Azuay, Ecuador
Photo: ISP 2016 Cohort on Mont-Royal