Quick Links

Putting the ‘wow’ in bread

Published: 12 Dec 2012

It’s all about wow. Walk into any one of 20 Première Moisson bakeries, smell the bread, and take in the carefully aligned buttery brioches, the meticulously stacked nut and grain breads, the rows of patés and salads and prepared foods and, standing straight as soldiers, a never-ending supply of baguettes, white and whole wheat and sundry other varieties and sigh and go “wow.”

… Première Moisson entered the market at the perfect time, says Min Ha Hwang, a McGill professor who specializes in retailing.

 Read full article: The Province, December 11, 2012

Source Site: /desautels

Desautels Faculty of Management on Social Media

Desautels Faculty of Management at McGill on FacebookDesautels Faculty of Management at McGill on TwitterDesautels Faculty of Management at McGill, BCom Program on LinkedInDesautels Faculty of Management at McGill, MBA Program on LinkedInDesautels Faculty of Management at McGill on YouTube

Research at Desautels Faculty of Management

Accounting at Desautels Faculty of ManagementFinance at Desautels Faculty of ManagementInformation Systems at Desautels Faculty of ManagementMarketing at Desautels Faculty of ManagementOperations Management at Desautels Faculty of ManagementOrganizational Behaviour at Desautels Faculty of ManagementStrategy and Organization at Desautels Faculty of ManagementHealth Care at Desautels Faculty of Management