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DTSTAMP:20240926T073148Z
DESCRIPTION:Shopper marketing used to be about guiding the consumer along t
 he last few steps on the path to purchase - But today that path is more lo
 op than funnel.\nUnderstanding consumers is not the same thing as understa
 nding shoppers.\nShoppers today are emotionally overloaded with the multit
 ude of purchase options available. Doesn’t it make sense to gain insights 
 into why a shopper decides to buy your brand versus someone else’s? There’
 s only one place that happens and that’s in the store — be it via bricks o
 r clicks.\nHow do companies increase purchase decisions at the point of sa
 le?\nFind out what three industry leaders have to say about it at the bigg
 est Shopper Marketing panel discussion at Desautels.\nSpeakers:\n\nTerry Y
 anofsky\, Country Manager\, Bath & Body Works\, Limited Brands Canada\nKat
 arina Patel\, Commercial Director\, L'Oréal Luxe\, L'Oréal Canada\nTamara 
 Tenenbaum\, Field Marketing Manager\, Dunkin Donuts Canada \n\n \nDate: No
 vember 12\, 2012Time: 5:00 pm to 7:00pmLocation: MBA Lounge\, 3rd Floor\, 
 Bronfman Building\nDrinks and hors d' oeuvres will be served.\nTo RSVP\, p
 lease email Anita Islam at anita.islam [at] mail.mcgill.ca
DTSTART:20121112T100000Z
DTEND:20121112T120000Z
SUMMARY:Shopper Marketing Panel Discussion
URL:https://www.mcgill.ca/desautels/channels/event/shopper-marketing-panel-
 discussion-218778
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