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DESCRIPTION:Canada has announced policies and plans to encourage diversific
 ation of trade and investment into nontraditional markets such as Asia and
  Africa. This is in large part so as to not have reliance on uncertain tra
 ditional markets like the United States as a result of new tariff impositi
 on.\n\nHowever\, are Canadian businesses ready for this expansion into new
  markets? For example\, Canada’s anticorruption laws are among the stricte
 st in the world. How will Canadian companies deal with the compliance chal
 lenges that will arise when dealing with these new markets which have poor
  rankings on the Transparency International index? How about the challenge
 s in transacting in new digital currencies like the stable coins\, which i
 s popular in developing countries where there is sometimes scarcity of for
 ex for payments and remittances of profits?\n\nAnd what happens when there
  is a dispute-such as for nonpayment for goods and services exported? Are 
 Canadian companies well versed in effective dispute resolution mechanisms 
 available internationally? This event will explore the challenges Canadian
  companies will face and explore practical strategies to help them address
  these challenges.\n\nDate: February 27\, 2026\n	Time: 11:30 a.m. - 1:30 p.
 m. EST\n	Location: Armstrong building\, Room 370\n\nRegister by February 25
 th Agenda Panelists\n\n\nObjectives\n\n\n	Explain Canada’s trade diversific
 ation strategy and opportunities.\n	Clarify anticorruption compliance requi
 rements for Canadian businesses.\n	Identify key risks in high-corruption ma
 rkets and how to mitigate them.\n	Share practical compliance solutions and 
 best practices for market entry.\n	Explore compliance as a competitive adva
 ntage in global trade.\n\n\nSpeakers\n\n\n	Manuel Balán\, Associate Profess
 or in Political Science and International Development Studies (ISID)\, McG
 ill University.\n	Alessandro Caruso\, CEO of the International Division at 
 La Vie en Rose\n	Sue Steffen\, Director General\, West Africa and the Maghr
 eb\, Global Affairs Canada\n	Karl Boustany\, Founder and CEO of Kiamin\n\n
 \nModerator\n\n\n	Franca Ciambella\, Executive in Residence\, Laidley Centr
 e for Business Ethics and Equity\n\n\nAgenda\n\n11:30 a.m. - 11:50 a.m. | 
 Check-in\, networking\, and lunch\n\n11:50 a.m. -1:10 p.m. | Panel discuss
 ion\n\n1:10 p.m. - 1:30 p.m. | Audience Q&A\n\n1:30 p.m. and onward (optio
 nal) | Additional networking\n\n\nAbout the Panelists\n\nManuel Balán\n\nM
 anuel Balán is Associate Dean Academic and Faculty Affairs in the Faculty 
 of Arts and Associate Professor of Political Science and International Dev
 elopment at McGill University. His research focuses on comparative politic
 s in Latin America\, with emphasis on corruption\, governance\, and democr
 acy.\n\nDr. Balán holds a PhD in Government from the University of Texas a
 t Austin and a law degree from Argentina. An award-winning educator\, he r
 eceived McGill’s Principal’s Prize for Excellence in Teaching in 2019. He 
 has also consulted with the Inter-American Development Bank and the World 
 Bank\, bridging academic research with policy practice in governance and d
 evelopment.\n\nAlessandro Caruso\n\nAlessandro Caruso is CEO of the Intern
 ational Division at La Vie en Rose\, a Canada-based lingerie\, sleepwear\,
  and swimwear retailer with over 400 stores and global franchise partnersh
 ips across the Middle East\, North Africa\, Asia\, and other international
  markets. He leads international expansion with full P&L accountability\, 
 overseeing market entry\, operations\, sourcing\, and brand continuity. He
  works closely with local partners to balance growth targets\, unit econom
 ics\, operational discipline\, and brand compliance. His experience is gro
 unded in launching and scaling businesses internationally\, structuring cr
 oss-border supply chains\, and making commercial decisions in markets with
  uneven regulatory and governance conditions.\n\nSue Steffen\n\nSusan Stef
 fen is the Director General\, West Africa and the Maghreb\, at Global Affa
 irs Canada. She was most recently the Director General\, Pan-African Affai
 rs\, covering foreign relations\, development and trade portfolios from a 
 continental perspective.\n\nSusan’s 25-year career – focused mainly on Sub
 -Saharan Africa – has spanned policy and operations\, field and headquarte
 rs work\, as well as positions in NGOs and with the UN. She served for Can
 ada overseas in Tanzania and in Rwanda for the United Nations.\n\nSusan ho
 lds a Bachelors of Arts (Economics) from Queen’s University\, Canada and B
 achelors of Laws (Civil and Common Law) from McGill University\, Canada.\n
 \nFranca Ciambella\n\nFranca Ciambella is the Laidley Centre Executive in 
 Residence. She has a degree in business from McGill University\, and law d
 egrees from New York University\, National University of Singapore and Uni
 versite d’Ottawa. She has practiced law for over 30 years in international
  business\, corporate compliance\, M & A\, contracts\, and dispute resolut
 ion. Since 2016\, her practice includes fintech and blockchain (cryptocurr
 ency). Based in Lagos\, Nigeria\, Franca currently works as a Senior Consu
 lting Counsel at Dentons Law Office and as an Independent Business Advisor
  & Consultant. She is an Executive in Residence at the Lagos Business Scho
 ol\, where she teaches MBA students\, and participates in training project
 s. She is currently a Board Director at the Nigerian-Canadian Business Ass
 ociation\, and is the Head of its Trade & Investment Committee.\n\nKarl Bo
 ustany\n\nKarl Boustany is a Canadian entrepreneur\, investor\, and strate
 gic advisor recognized for building cross-border platforms that expand Can
 adian expertise and technology into global markets\, with a strong focus o
 n the Middle East and the critical minerals ecosystem. Karl also serves as
  Special Advisor to the Canadian Saudi Business Council\, supporting bilat
 eral trade\, investment flows\, and strategic collaboration between Canadi
 an enterprises and Saudi institutions\, particularly within the mining\, i
 ndustrial\, and technology sectors. Beyond mining\, Karl has deep roots in
  Canada’s industrial packaging and sustainability sectors. He is actively 
 scaling North Water\, a premium Canadian aluminum-bottled water brand buil
 t around circular economy principles\, while advising manufacturing and pa
 ckaging groups on sustainable materials\, digital production\, and interna
 tional expansion. His work consistently aligns Canadian environmental inno
 vation with global sustainability mandates. He also serves on the Board of
  Directors of AluQuébec\, Canada’s aluminum industrial cluster\, where he 
 contributes to strategic development\, talent initiatives\, and the intern
 ational positioning of Quebec’s advanced manufacturing ecosystem.\n\n\nWe 
 are proud to announce that our event has been awarded a Gold Sustainable E
 vent certification by the McGill Sustainable Events program run by the McG
 ill Office of Sustainability. \n
DTSTART:20260227T163000Z
DTEND:20260227T183000Z
LOCATION:Room 370\, Donald E. Armstrong Building\, CA\, QC\, Montreal\, H3A
  3L1\, 3420 rue McTavish
SUMMARY:The Diversification of Canada’s Trading Partners: How do we expand 
 into new markets while complying?
URL:https://www.mcgill.ca/desautels/channels/event/diversification-canadas-
 trading-partners-how-do-we-expand-new-markets-while-complying-370521
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