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DESCRIPTION:Ms. Yoo Jin Lee a doctoral student at McGill University in the 
 area of Strategy and Organization will be presenting her research proposal
  entitled:\n\nThree Essays about Category Change in Local Food\n\n \n\n\n
 \nFriday\, February 7\, 2025\, at 11:00 PM to 12:30 PM\n\nStudent Committe
 e Chair: Professor Robert David\n\nPlease note that the presentation will 
 be conducted online and only the student\, and the committee members will 
 participate.\n\n\nABSTRACT\n\nThis dissertation proposal aims to explore t
 he evolution of market categories. After the often-turbulent stages of for
 mation\, market categories continue to experience changes regarding their 
 growth\, position in the categorical landscape\, and relationship with the
  wider environment. The three papers explore these phenomena by first zoom
 ing in to a market category’s internal struggles around its boundary\, the
 n zooming out to the categorical landscape concerning the category and a n
 eighboring category\, followed by zooming in again on the category by look
 ing at its relationship with local communities. The first paper showcases 
 the various actors that participate in a market category and the challenge
 s around defining a category boundary. The paper studies diverse responses
  to category ambiguity and discusses the implications for the market categ
 ory. The second paper zooms out to the categorical landscape by exploring 
 a dyad of market categories. As market categories exist within the categor
 ical landscape\, the paper intends to study the evolution of the relations
 hip between a pair of neighboring categories across time and place. The th
 ird paper reorients the focus on a market category and proposes to study t
 he market category’s relationship with its environment\, by focusing on lo
 cal geographic communities and their characteristics to understand their i
 nfluence on the market category. Focusing on the market category of local 
 food\, I propose qualitative methods (fieldwork\, interviews\, content ana
 lysis)\, text analysis\, and quantitative methods to study the proposed re
 search questions.\n
DTSTART:20250207T160000Z
DTEND:20250207T173000Z
SUMMARY:PhD Research Proposal Presentation: Yoo Jin Lee
URL:https://www.mcgill.ca/desautels/channels/event/phd-research-proposal-pr
 esentation-yoo-jin-lee-363048
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