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DTSTAMP:20260727T022711Z
DESCRIPTION:In recent years\, the global shift towards sustainability has d
 riven both consumer demand and regulatory changes. In June 2024\, the Gove
 rnment of Canada passed Bill C-59\, which prohibits 'greenwashing' – makin
 g unfounded claims about the environmental benefits of products or activit
 ies. This legislation requires businesses to provide proper evidence and t
 esting to substantiate their environmental claims. The Competition Bureau 
 of Canada has sought public input on how to implement this new law.\n\nThi
 s year's Annual Grand Challenge on Sustainability focuses on the implement
 ation\, enforcement\, and compliance with these anti-greenwashing provisio
 ns within the context of Canada's energy transition. Teams are invited to 
 propose concrete solutions\, such as tools\, methods\, and protocols\, to 
 support the application of the law to emerging technologies and processes 
 like alternative fuels\, renewable energy systems\, and electric vehicles.
  The challenge is organized by SGI’s Office for Decarbonization\, in colla
 boration with the McGill Centre for Innovation in Storage and Conversion o
 f Energy and powered by Gildan.\n\nDate: Wednesday\, March 12\, 2025\n	Time
 : 10:30 AM to 4:30 PM (EST)\n	Location: Armstrong Building - 3rd floor even
 t space\n\nAttend the finale Agenda\n\n\nThe Annual Grand Challenge Finale
  will kick off with a panel on Ethics of Environmental Business: Decarboni
 zing Production\, presented by the Laidley Center for Business Ethics and 
 Equity. This panel will bring together startups and innovators in the envi
 ronmental sector\, particularly those driving decarbonization efforts with
 in the built infrastructure industry. The panel will discuss how these com
 panies are advancing sustainable construction\, energy efficiency\, and re
 ducing carbon footprints\, while also addressing the ethical complexities 
 of balancing innovation\, profitability\, and environmental responsibility
 .\n\nAt noon\, a complimentary lunch will be provided for all registered g
 uests and participants. In the afternoon\, the top 4 teams will present th
 eir innovative proposals in person. The winners will be announced at 3:45 
 PM\, followed by closing remarks\, and a cocktail reception.\n\nAgenda\n\n
 \n	10:30 AM: Welcome and Opening Remarks\n	10:40 AM: Ethics of Environmental
  Business: Decarbonizing Production presented by the Laidley Center\n	12:00
  PM: Lunch\n	1:00 PM: Opening remarks for AGC Finale\n	1:15 PM Teams’ presen
 tations\n	3:15 PM: Break and Networking\n	3:45 PM: Announcement of Winners a
 nd closing remarks\n\n
DTSTART:20250312T143000Z
DTEND:20250312T203000Z
LOCATION:3rd floor Event space\, Donald E. Armstrong Building\, CA\, QC\, M
 ontreal\, H3A 3L1\, 3420 rue McTavish
SUMMARY:Annual Grand Challenge on Sustainability Finale:  Greenwashing and 
 the Sustainable Energy Transition
URL:https://www.mcgill.ca/desautels/channels/event/annual-grand-challenge-s
 ustainability-finale-greenwashing-and-sustainable-energy-transition-362965
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