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DESCRIPTION:Ms. Tiange Li\, a doctoral student at McGill University in the 
 area of Information Systems will be presenting her research proposal entit
 led:\n\nThe Interplay of Technology and Psychological States on User Behav
 ior\n\nFriday\, November 15\, 2024\, at 12:00 PM – 2:00 PM\n\nStudent Comm
 ittee Chair: Professor Animesh Animesh\n\nPlease note that the presentatio
 n will be conducted in hybrid mode. Only the student and their committee m
 embers will participate in the presentation.\n\n\nABSTRACT\n\nThis researc
 h proposal investigates the hidden psychological states influencing user b
 ehavior on digital platforms. Utilizing the stimulus-organism-response (SO
 R) framework\, the proposal comprises three interconnected studies: the fi
 rst examines how superior/inferior psychological states\, induced by socia
 l traits and technology shock\, affect online interactions\; the second ex
 plores how expectation states\, shaped by personality and video characteri
 stics\, influence preferences for video previews and narratives\; and the 
 third analyzes the dynamic transitions between psychological states and th
 eir impact on content consumption. By uncovering the unobservable states a
 nd integrating these unobservable states with observable traits\, the rese
 arch offers practical insights for enhancing user satisfaction and engagem
 ent through improved platform design\, personalized user experiences\, and
  optimized business outcomes.\n
DTSTART:20241115T170000Z
DTEND:20241115T190000Z
SUMMARY:PhD Research Proposal Presentation: Tiange Li
URL:https://www.mcgill.ca/desautels/channels/event/phd-research-proposal-pr
 esentation-tiange-li-360983
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