Martha Heighington is an accomplished marketing executive with global, private and public sector experience. She has worked in the financial services sector for most of her career - with Citi in both Asia and Canada, Wells Fargo in the U.S. and BMO Nesbitt in Canada. More recently, Martha was recruited to the healthcare industry and one of Canada’s top research and academic hospitals to lead a Marketing team and strengthen their brand and industry positioning. Martha’s professional experience is complimented by her work with McGill University. She served on the Toronto Alumnae Association Board for 5 years and and was awarded President of the year and currently sits on the Desautels Faculty of Management Marketing Expert Marketing Panel. She attended the Executive Program ReConnect at the Ivey School of Business at Western University for female executives and is currently involved in a number of business associations and community charities in the greater Toronto area.