Lori Senecal has been Chief Executive Officer, President and Partner of Kirshenbaum Bond & Partners, LLC (formerly kirshenbaum bond senecal + partners) at MDC Partners Inc. since August 2009. Previously, Ms. Senecal pioneered new approaches and practices at McCann Worldgroup, holding top leadership positions in the areas of strategic planning, innovation and account leadership. Her previous titles include Global Chief Innovation Officer and Global Director of Content ... Integration for McCann Worldgroup. Ms. Senecal served as President at the flagship New York office of McCann-Erickson Worldwide, Inc., part of the McCann Worldgroup unit of the Interpublic Group of Companies. In 2003, she conceived and launched TAG Ideation, a young-adult marketing specialist unit. Ms. Senecal has an extensive multinational account expertise and a thorough knowledge of data analytics, having held posts such as Worldwide account director for Coca-Cola and worked with such notable brands as Sprint, Xbox, Molson, Nestle, Nabisco, InBev, Weight Watcher's, Staples, Applebee's and others. Ms. Senecal served as the President of McCann Ericson at New York of McCann Worldgroup since 2008. Ms. Senecal served as the Chief Marketing Officer of DDB Worldwide Communications Group Inc., since October 2005 and served as its Head of Sales & Marketing Division. Ms. Senecal served as Co-Managing Director of TAG, New York, a youth-marketing unit of McCann Erickson Worldwide, part of the McCann Worldgroup unit of the Interpublic Group of Companies and also served as an Executive Vice President and Account Management Director of McCann New York.