McGill Institute of Marketing

Seminar: Dr. Brian Wansink, Cornell University - Charles H. Dyson School of Applied Economics and Management

30Mar201514:30
to
16:00
Bronfman Building, Room 011 1001 Sherbrooke Street West, CA

McGill Institute of Marketing & McGill Centre for the Convergence of Health and Economics Presents

McGill Institute of Marketing presents: Cannibalization and Preemptive Entry in Heterogeneous Markets

17Jun201410:00
to
11:30
Bronfman Building Room 245, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA

Cannibalization and Preemptive Entry in Heterogeneous Markets presented by Nathan Yang (Yale University, Yale School of Business)

Abstract

Seminar: Sungho Park, Arizona State University

16May201410:00
to
11:30
Bronfman Building Room 410, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA

An Empirical Analysis of Consumption Patterns for Mobile Apps and Web: A Multiple Discrete-Continuous Extreme Value Approach

Sungho Park
Arizona State University

Seminar: Jay Russo, Cornell University

9May201410:00
to
11:30
Bronfman Building Room 245, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA

What is Desired in the Desirability Bias?

Jay Russo
Cornell University

Seminar: Yu Ma, University of Alberta

4Apr201410:30
to
12:00
Bronfman Building Room 423, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA

The Nutritional Quality of Our Grocery Shopping and the Impact of External Shocks

Yu Ma
University of Alberta

Seminar: Alina Ferecatu, ESSEC Business School

28Mar201410:00
to
11:30
Bronfman Building Room 423, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA

Understanding Managers’ Tradeoffs between Exploration and Exploitation

Alina Ferecatu
ESSEC Business School

Seminar: Jennifer Argo, University of Alberta

21Mar201410:30
to
12:00
Bronfman Building Room 245, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA

The Silent Influencers: The Impact of Mannequins in the Retail Context

Jennifer Argo
University of Alberta