McGill Institute of Marketing

McGill Institute of Marketing presents: Cannibalization and Preemptive Entry in Heterogeneous Markets

17Jun201410:00
to
11:30

Bronfman BuildingRoom 245, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CACannibalization and Preemptive Entry in Heterogeneous Markets presented by Nathan Yang (Yale University, Yale School...

Seminar: Sungho Park, Arizona State University

16May201410:00
to
11:30

Bronfman BuildingRoom 410, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CAAn Empirical Analysis of Consumption Patterns for Mobile Apps and Web: A Multiple Discrete-Continuous Extreme Value...

Seminar: Jay Russo, Cornell University

9May201410:00
to
11:30

Bronfman BuildingRoom 245, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CAWhat is Desired in the Desirability Bias? Jay RussoCornell University/desautelsCategory: Desautels Faculty of Management

Seminar: Yu Ma, University of Alberta

4Apr201410:30
to
12:00

Bronfman BuildingRoom 423, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CAThe Nutritional Quality of Our Grocery Shopping and the Impact of External Shocks...

Seminar: Alina Ferecatu, ESSEC Business School

28Mar201410:00
to
11:30

Bronfman BuildingRoom 423, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CAUnderstanding Managers’ Tradeoffs between Exploration and Exploitation...

Seminar: Jennifer Argo, University of Alberta

21Mar201410:30
to
12:00

Bronfman BuildingRoom 245, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CAThe Silent Influencers: The Impact of Mannequins in the Retail Context...