Founded in 1906, the Desautels Faculty of Management at McGill University is ranked as one of the world’s top international business schools by BusinessWeek, Canadian Business, Forbes, The Economist and the Financial Times. The Faculty’s innovative programs and historic reputation for excellence continue to attract the finest students and the most prominent professors from around the globe, as well as the most demanding recruiters from the world’s top employers.
This May, the Desautels Faculty of Management will offer two intensive courses: Global Branding (MRKT 434/MRKT 690), and Cross-Cultural Management (ORGB 380/ORGB 685).
MRKT 434/MRKT 690 Global Branding 3 credits
Full course description
Instructor: Robert Mackalski
Founded in 1906, the Desautels Faculty of Management at McGill Universit