PhD, Paul Merage School of Business, University of California, Irvine, USA
BS, Marshall School of Business, University of Southern California, USA
*Doctoral Seminar in Behavioral Economics in IS: Developed and to be co-taught with Geneviève Bassellier in Winter 2019.
*Information Systems portion of the MBA Integrated Core in Value Creation (joint with Economics, Marketing and Operations Management) and Managing Resources (joint with Organizational Behavior and Finance) in both the full-time and professional MBA programs.
*Information Systems portion of Integrated Management Essentials for Non-Management Students. One course in this series is taught jointly with Organizational Behavior, Finance, and Acconting (INTG 201), and the second course is taught jointly with Operations Management, Strategy, and Marketing (INTG 202).
*Innovating on the edge with Technology: A course for B.Com. students interesting in the intersection between technology, innovation, and entrepeneurship. Being developed jointly with Genevieve Bassellier (Information Systems) and Peter Younkin (Strategy) as part of a fellowship from the Marcel Desautels Institute for Integrated Management (MDIIM).
*The Treble Cliff: The Business of Music: An interdisciplinary course with students and faculty/lecturers from Law, Music, Education, Arts, and Management students in the past, which tackles the issues that music and other media industries are currently facing from multiple perspectives.
*Topics of interest: IT-enabled business models; music industry; digital goods
Professor Ramaprasad joined the Faculty of Management in fall 2009. She received her doctorate in Management, Information Systems from the Paul Merage School of Business at the University of California, Irvine. She holds a B.S. from the University of Southern California.
Professor Ramaprasad’s research examines the impact of IT-enabled social interactions on behavior and outcomes in two main domains: music and dating, two industries that have been transformed significantly by information technology.
In the domain of music, Professor Ramaprasad examines the relationship between social media-enabled interactions and music consumption. She also examines motivations for contributing to and drivers of engagement in digital music platforms. Much of this research is conducted using individual-level behavioral data obtained through partnering with online music communities. More recently, Professor Ramaprasad has started to look at motivating individuals to pay for music, a critical challenge in the music industry today, using theories from behavioral economics.
In the online dating domain, Professor Ramaprasad is examining the role that technology-enabled features, such as anonymous browsing, have on matching outcomes. This research is conducted in conjunction with a large North American online dating site, who worked with her and her co-authors to design a randomized field experiment, a design that allows them to understand the true causal relationship between the feature and the outcome. This research is currently being extended to examine other features of dating that are unique to the online environment. Given that these features are often part of other “online matching markets,” we expect this work to have a broader impact beyond dating.
Drawing from her interest in examining social media, Professor Ramaprasad has started to extend this research to the domain of health care. Here, she has worked with her colleagues to examine the role of social media in knowledge co-creation as well as to identify the purposes and strategies for social media use in health care organizations.
She has presented her work at a variety of IS conferences and to industry audiences. She and her co-authors were nominated for the best conference paper award at the flagship conference in IS, the International Conference on Information Systems in 2013, and won the best conference paper award at the Conference on Information Systems and Technology at INFORMS in October 2009. Her papers have been published in Management Science, Information Systems Research, Management Information Systems Quarterly. She has co-chaired the Conference on Information Systems and Technology (CIST) in 2016, the Workshop on Information Systems and Economics (WISE) 2014 in Auckland, NZ, as well as the 8th Symposium on Statistical Challenges in eCommerce Research (SCECR) held at Desautels Faculty of Management at McGill in June 2012. Professor Ramaprasad has also served on a variety of other conference program committees as associate editor, session chair, discussant and reviewer. She reviews extensively for the top IS journals including Information Systems Research, Management Information Systems Quarterly, and Management Science and current serves as an Associate Editor at Management Information Systems Quarterly.
Professor Ramaprasad was a currently a fellow of the Institute for the Public Life of Arts and Ideas (IPLAI) and of Marcel Desautels Insitute for Integrated Management (MDIIM), and is a research affiliate of the Center for Digital Transformation (CDT) at the University of California, Irvine.
Randomized Field Experiments
Papers in Peer-Reviewed Journals
Books and Edited Volumes
Chapters in Books
2013: Best Paper Nominee for "One Way Mirrors in Online Dating: A Randomized Field Experiment," International Conference on Information Systems (ICIS).
2009: Best Paper Award for “Consumer Choice in an Online Community: The Impact of Aggregate and Local Social Influence on Music Consumption,” Conference on Information Systems and Technology (CIST).
2014-2016: Fellow, Marcel Desautels Institute for Integrated Management (MDIIM), McGill University.
2013-2015: Fellow, Institute for the Public Life of Arts and Ideas (IPLAI), McGill University.
2013: SOBACO Collaborative Research Grant from the University of Minnesota (with Ravi Bapna, Akhmed Umyarov, Jaideep Srivastava and Zoheb Borbora).
2013: Internal SSHRC Grant for "Information Technology and Matching: The Case of Online Dating."
2012: McGill Collaborative Research Development Grant.
2012: SSHRC Aid to Research Workshops and Conferences Grant to host Statistical Challenges in eCommerce Research (SCECR) 2012 at McGill University.
2011: Internal SSHRC Grant for “IT Enabled Social Influence through Social Media: Impact on Digital Consumption Decisions.”
2011: Paper Presentation Grant, McGill University for travel to Seventh Symposium on Statistical Challenges in Electronic Commerce Research 2011 in Rio de Janeiro, Brazil.
2009: Paper Presentation Grant, McGill University for travel to CIST/INFORMS 2009 in San Diego, CA.
Interviewed for and featured in National Public Radio radio story (March 7, 2011), “The Real Value of 7 Million Facebook Fans”: www.npr.org/blogs/therecord/2011/03/07/134337572/the-real-value-of-7-million-facebook-fans
Selected recent/upcoming conference presentations:
- Quantifying Social Influence in an Online Music Community (with Sanjeev Dewan and Ian Ho), International Conference in Information Systems, December 15-18, 2013, Milan, Italy
- One-Way Mirrors in Online Dating (with Ravi Bapna, Akhmed Umyarov, Galit Shmueli), International Conference in Information Systems, December 15-18, 2013, Milan, Italy
- Streaming vs. Downloading of Online Music: Complements or Substitutes? (with Sanjeev Dewan), Statistical Challenges in eCommerce Research 2013, Lisbon, Portugal. June 28-29, 2013