Brian Fetherstonhaugh (BCom ’79), CEO and Chairman of OgilvyOne Worldwide, in dialogue with Saurabh Mishra, Associate Professor in Marketing in the Desautels Faculty of Management

Authenticity & Deception

Brian Fetherstonhaugh (BCom ’79), CEO and Chairman of OgilvyOne Worldwide, in dialogue with Saurabh Mishra, Associate Professor in Marketing in the Desautels Faculty of Management.

Authenticity & Deception in Communications & Advertising

A Leadership Dialogue with with BRIAN FETHERSTONHAUGH, Chairman and CEO of OgilvyOne Worldwide, and SAURABH MISHRA, Associate Professor, Marketing, McGill University, Desautels Faculty of Management.

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Topics Discussed

  1. Advertising: Fuel that Runs Business (9:40)

  2. Authenticity and Deception in Advertising (11:06)

  3. The Cost of Deception and Social Media (20:10)

  4. Explosion of Fake News & Brands (26:51)

  5. Monitoring Deception in Advertising (41:13)

  6. Careers vs. Jobs in Advertising (47:31)


About the event

Date: April 4, 2017 – 5:30 – 7:00 pm
Location: McGill Faculty Club Ballroom, 3450 McTavish Street, Montreal

Brian Fetherstonhaugh

With the explosion of unregulated social media and fake news, how can businesses effectively inform consumers and what are the benefits of authenticity? 

The Marcel Desautels Institute for Integrated Management is delighted to welcome Brian Fetherstonhaugh (BCom'79), Chairman and CEO of OgilvyOne Worldwide, for an Integrated Management Symposium.

Mr. Fetherstonhaugh will reflect with Prof. Saurabh Mishra from the Marketing Area at Desautels on communications and advertising in light of the massive technological disruption occurring in the world of media.