Date: April 4, 2017 – 5:30 – 7:00 pm
Location: McGill Faculty Club Ballroom, 3450 McTavish Street, Montreal
About the event
With the explosion of unregulated social media and fake news, how can businesses effectively inform consumers and what are the benefits of authenticity?
The Marcel Desautels Institute for Integrated Management is delighted to welcome Brian Fetherstonhaugh (BCom'79), Chairman and CEO of OgilvyOne Worldwide, for an Integrated Management Symposium.
Mr. Fetherstonhaugh will reflect with Prof. Saurabh Mishra from the Marketing Area at Desautels on communications and advertising in light of the massive technological disruption occurring in the world of media.