Authenticity & Deception in Communications & Advertising

A Leadership Dialogue with with BRIAN FETHERSTONHAUGH, Chairman and CEO of OgilvyOne Worldwide, and SAURABH MISHRA, Associate Professor, Marketing, McGill University, Desautels Faculty of Management.

Date: April 4, 2017 – 5:30 – 7:00 pm

Location: McGill Faculty Club Ballroom, 3450 McTavish Street, Montreal

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Brian Fetherstonhaugh

About the event

With the explosion of unregulated social media and fake news, how can businesses effectively inform consumers and what are the benefits of authenticity? 

The Marcel Desautels Institute for Integrated Management is delighted to welcome Brian Fetherstonhaugh (BCom'79), Chairman and CEO of OgilvyOne Worldwide, for an Integrated Management Symposium.

Mr. Fetherstonhaugh will reflect with Prof. Saurabh Mishra from the Marketing Area at Desautels on communications and advertising in light of the massive technological disruption occurring in the world of media.