Esther Buchsbaum

Title: 
Desautels Global Expert; Managing Partner, energi PR Inc
Biography: 

In her role as senior counsel for the Caribbean Tourism Organization, Esther sat as a member of a global crisis communications advisory panel mandated to develop communications strategies to deal with hurricanes, Hepatitis A, SARS and the increasing number of crimes against foreign travelers.  In her capacity as counsel to Hilton Canada, Esther was instrumental in the development of the communications strategy to address the aftermath of 9/11 and its impact in the Travel and Tourism industry.

Esther holds a Bachelor of Arts (Honours) in Political Science.  She is active in community affairs and has served on several Boards of Directors including the Executive Committee of the Montréal Holocaust Museum and Montréal’s Centaur Theatre.  She is an accredited member of the Canadian Public Relations Society and was the former Canadian Representative on the Executive Committee of the Public Relations Society of America's Counselor's Academy. She is also currently the Chair of the CPRS Advocacy Committee. Esther is an internationally accredited APR and was recently inducted as a Fellow of the Canadian Public Relations Society, which recognizes her significant individual contribution to the field of public relations.

She is a member of the IABC, CPRS, PRSA, the Travel Media Association of Canada and she sits on the National Board of Directors of the Society of American Travel Writers.  Esther is a regular guest lecturer in McGill University's MBA program and she sits on the McGill Desautels Faculty of Management Global Marketing Expert Panel.

Specialization by geographical area: 
Montreal
Group: 
Desautels Global Experts
Stream: 
Marketing
Strategy