Claire Heeryung Kim

Title: 
Assistant Professor, Marketing
Claire Heeryung Kim
Contact Information
Phone: 
514-398-4057
Email address: 
claire.kim [at] mcgill.ca
Alternate email address: 
nicoleta.anton [at] mcgill.ca
Address: 

Bronfman Building [Map]
1001 rue Sherbrooke Ouest

Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

PhD, Marketing, Indiana University, Bloomington, USA
MS, Marketing, Seoul National University, South Korea
BBA, Business Administration, Seoul National University, South Korea

Area(s): 
Marketing
Office: 
333
Biography: 

Claire Heeryung Kim is an Assistant Professor of Marketing at McGill University. She holds a PhD in Marketing from Kelley School of Business, Indiana University, and an MS and a BBA from Seoul National University. Prior to her graduate studies, she worked as a marketing researcher in a KANTAR TNS Korea.

Courses: 

MGCR 352 Principles of Marketing 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Group: 
Faculty
Tenured & Tenure Track
Research areas: 
Consumer Creativity
Identity
Persuasion
Selected publications: 

Kim, Claire Heeryung and Eunjoo Han (2020), “Premiums Paid for What You Believe in: The Interactive Role of Price Promotion and Cause Involvement on Consumer Response,” Journal of Retailing, 96 (2), 235-50. (Equal Authorship)

Kim, Claire Heeryung, Adam Duhachek, DaHee Han, and Zakary Tormala (2018), “Political Identity, Preference, and Persuasion,” Social Influence, 13 (4), 177-91.

Kim, Claire Heeryung and Youjae Yi (2016), “The Effects of Impression Management on Coupon Redemption across Cultures,” Psychology & Marketing, 33 (7), 573-83.

Awards, honours, and fellowships: 

Awards

Doctoral Student Research Productivity Award, Indiana University, 2016

Best Discussant Award, Haring Symposium, Indiana University, 2015

Marketing Research Excellence Award, Indiana University, 2015

A.T. Kearney Consulting Case Competition 2nd Prize, Korea, 2006

Grants

SSHRC Insight Development Grant, 2019

Start-up Grant, McGill University, 2017-2019

Internal Paper Grant, McGill University, 2017

Clare Barker Chair Funds, Indiana University, 2015

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