More from Robert Mackalski’s Recent Media Coverage


Tim Horton’s Struggles to Capture U.S. Market

Assistant Professor (Teaching) Robert Mackalski reflects on the distinctives of the Tim Horton’s brand and explains why the company is failing to overtake competitors in the U.S.

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Published: 28 Aug 2019

Can Tim Hortons recapture the magic?

CBC Radio speaks with Professor Robert Mackalski for his take on Tim Hortons' new double-double-flavored coffee bar, a product that taps into the beloved off-menu order. 

Listen to CBC radio clip (at 1:28 min)

Published: 6 Feb 2019

McGill University’s Dobson Cup receives $4-million contribution from National Bank

The contribution will support the University’s flagship startup competition and provide additional seed funding for student entrepreneurs

The Dobson Cup, McGill University’s flagship startup competition and fertile training ground for students and professors with bold business dreams, has received a significant financial injection on its 10th anniversary in the form of a $4-million contribution from National Bank, one of its long-time supporters.

Published: 19 Nov 2018

A piece of Canada in a coffee cup?

Tim Hortons is not just a corporation, it’s a Canadian cultural icon.

But with international expansion and a wave of recent scandals, Desautels Faculty Lecturer Robert Mackalski comments on the brand’s ubiquity and what it will take for “Timmies” to regain the hearts of Canadians.

Published: 10 Jul 2018

Clothing retailer Simons to open new stores in Mississauga, B.C., Alberta

Mississauga will soon be home to the largest of five new Simons stores scheduled to open across Canada, marking only the second time the company has set up shop outside Quebec.

Local shoppers unfamiliar with Simons can expect a family feel across the chain, said Robert Mackalski, a brand expert and faculty lecturer at McGill University.

Published: 27 Nov 2014

Coronavirus (COVID-19)

Updated: 2020/03/26

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