Assistant Professor (Teaching) Robert Mackalski reflects on the distinctives of the Tim Horton’s brand and explains why the company is failing to overtake competitors in the U.S.
The Dobson Cup, McGill University’s flagship startup competition and fertile training ground for students and professors with bold business dreams, has received a significant financial injection on its 10th anniversary in the form of a $4-million contribution from National Bank, one of its long-time supporters.
Tim Hortons is not just a corporation, it’s a Canadian cultural icon.
But with international expansion and a wave of recent scandals, Desautels Faculty Lecturer Robert Mackalski comments on the brand’s ubiquity and what it will take for “Timmies” to regain the hearts of Canadians.
Mississauga will soon be home to the largest of five new Simons stores scheduled to open across Canada, marking only the second time the company has set up shop outside Quebec.
Local shoppers unfamiliar with Simons can expect a family feel across the chain, said Robert Mackalski, a brand expert and faculty lecturer at McGill University.