Valentine's Day vendors profit from lovestruck consumers

Love is in the air at this time of year. It’s also in store windows, which are bursting with red and pink hearts in hopes of attracting lovestruck shoppers.

Downtown Montreal’s new flagship Victoria’s Secret store is awash with enough hot pink and racy red displays of corsets, G-strings and bustiers to make any guy blush. David’s Tea has its sweetheart collection and “honey i dew” flavours on display. Restaurants are promoting lovers’ prix fixe menus to spice up the romance.

Canadians will ring up millions of dollars in sales of chocolate alone to prove their love this Valentine’s Day — some $3.3 billion was spent on chocolate confectionery in Canada last year. And millions more will be spent on flowers, cards, jewelry, lingerie and restaurants in hopes of creating the perfect celebration of love.

...Valentine’s Day is a better profit margin producer than even Christmas because there aren’t discounts associated with it, according to McGill University marketing lecturer Robert Soroka, who teaches at the Desautels Faculty of Management. 

Read full article: Montreal Gazette, 9 February, 2016