Strategy Is Better Than Good Intentions
Good intentions, energy and teamwork are necessary, but good strategy is also vital for nonprofit operations. The brainy stuff really comes in handy.
Speaking during the Association of Fundraising Professionals (AFP) Fundraising Day In New York 2016, David M. Sterling of Western New England University stressed the necessity of strategy within an organization.
He quoted Canadian business and management theorist Henry Mintzberg in saying, “Strategy is not the consequence of planning but the opposite, its starting point.”
Sterling said that strategy is the framework that guides those choices that determine the nature and direction of an organization.
Read full article: The NonProfit Times, August 15, 2016
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