Putting the ‘wow’ in bread


It’s all about wow. Walk into any one of 20 Première Moisson bakeries, smell the bread, and take in the carefully aligned buttery brioches, the meticulously stacked nut and grain breads, the rows of patés and salads and prepared foods and, standing straight as soldiers, a never-ending supply of baguettes, white and whole wheat and sundry other varieties and sigh and go “wow.”

… Première Moisson entered the market at the perfect time, says Min Ha Hwang, a McGill professor who specializes in retailing.

 Read full article: The Province, December 11, 2012