Maxime Cohen, Professor of Retail and Operations Management awarded 2021 NSERC Discovery Grant
“Retail Innovation Lab: Blending Data Science with Cutting-Edge Technology”
This research program aims to leverage data science techniques to improve retail practices, while also improving the customer experience and keeping a strong focus on social good and societal benefits. The program is divided into four modules: (1) Adapting Retail Practices to the Post-Pandemic Landscape, (2) Frictionless Retail Operations, (3) Nudging Customers for Social Good, and (4) Using AR and VR Technologies to Conduct A/B Tests in Retail. The goal of these four research modules is to develop data-driven decision support tools that combine data science and new technologies to improve retail practices, enhance the customer experience, and benefit the society.
We acknowledge the support of the Natural Sciences and Engineering Research Council of Canada (NSERC).
Nous remercions le Conseil de recherches en sciences naturelles et en génie du Canada (CRSNG) de son soutien.