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How management can function amid unpredictability

Henry Mintzberg
Published: 18 October 2017

In an article that explores how managers can adapt under circumstances that defy predictability or norms, the author cites Professor Henry Mintzberg’s discussion of Honda’s entrance into the North American market as an example of unpredictability in business.

Indeed, Honda’s success in North America was a phenomenon that resulted from forces that could not be ascertained or mastered a priori.

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