McGill Desautels professors and lecturers recognized at Faculty Awards

Published: 24 May 2024

Across programs and subject areas, the McGill Desautels Faculty of Management recognizes the vital role that research, teaching, service and media engagement play in enriching the student...

Dual Branding by National Brand Manufacturers: Drivers and Outcomes

Published: 19 March 2024

Authors: Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal and Óscar González-Benito Publication: Journal of Marketing Articles in advance — published online: August 8, 2023 Abstract:

Meet the MMR program directors

Published: 14 October 2020

The new Master of Management in Retailing (MMR) program is the latest offering by the Bensadoun School of Retail Management (BSRM) at McGill University. ...

McGill Experts, including Desautels Professor, comment on WHO’s listing of aspartame sweetener as possible carcinogen

Published: 25 July 2023

Yu Ma, Associate Professor at the McGill Desautels Faculty of Management, discusses the consumer implications of aspartame being listed as "possibly carcinogenic to humans" by the World Health...

Yu Ma article selected as a finalist 2019 Paul E. Green Award

Published: 24 April 2019

Congratulations to Yu Ma, Associate Professor of Marketing and Bensadoun Scholar,  whose article “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food...

Yu Ma, Laurette Dubé and Nathan Yang awarded 2018 SSHRC Insight Grant

Published: 23 July 2018

Congratulations to Yu Ma, Associate Professor in Marketing, Laurette Dubé, Professor in Marketing and Nathan Yang, Assistant Professor in Marketing, on being awarded the 2018 SSHRC Insight Grant ...

Retailers can ease customer anxiety after the pandemic changed grocery shopping

Published: 2 November 2021

COVID-19 caused massive shifts in the way we do even the most mundane of things. Take grocery shopping, for example. This past October, Dr. Yu Ma, Associate Professor of Marketing and Academic...

Delve - "New Normal" podcast: Grocery Shopping Anxiety with Yu Ma

Published: 21 May 2021

In episode 3 of The ‘New Normal’ hosted by Dave Kaufman, Professor Yu Ma discusses how the Covid-19 pandemic has affected our relation to grocery stores, how shopping has changed in the last year,...


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