Yu Ma

Yu Ma article selected as a finalist 2019 Paul E. Green Award

Published: 24Apr2019

Congratulations to Yu Ma, Associate Professor of Marketing and Bensadoun Scholar,  whose article “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food...

Yu Ma, Laurette Dubé and Nathan Yang awarded 2018 SSHRC Insight Grant

Published: 23Jul2018

Congratulations to Yu Ma, Associate Professor in Marketing, Laurette Dubé, Professor in Marketing and Nathan Yang, Assistant Professor in Marketing, on being awarded the 2018 SSHRC Insight Grant ...

Retailers can ease customer anxiety after the pandemic changed grocery shopping

Published: 2Nov2021

COVID-19 caused massive shifts in the way we do even the most mundane of things. Take grocery shopping, for example. This past October, Dr. Yu Ma, Associate Professor of Marketing and Academic...

Delve - "New Normal" podcast: Grocery Shopping Anxiety with Yu Ma

Published: 21May2021

In episode 3 of The ‘New Normal’ hosted by Dave Kaufman, Professor Yu Ma discusses how the Covid-19 pandemic has affected our relation to grocery stores, how shopping has changed in the last year,...

As the retail industry evolves, so too does retail education

Published: 13Nov2020

The retail industry is rapidly evolving under emerging technologies and shifting consumer demands. Discover how the new McGill-Bensadoun Master of Management in Retailing will prepare the next...

Retailers can ease customer anxiety after the pandemic changed grocery shopping

2 Nov 2021

There is nothing more essential than the food that sustains us. Even during the strictest lockdowns, grocery stores remained open for business.

A multi-category demand model incorporating inter-product proximity

Published: 16Jun2021

Authors: Yu Ma, P.B. Seetharaman and V. Singh Publication: Journal of Business Research, Volume 124, January 2021, Pages 152-162 Abstract:

Online shopping convenient but isolating

Published: 18Mar2021

Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in...

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