The Globe’s roundup of research from business schools. ... Social media efforts prove good for a firm’s bottom line
Authors: Sunghun Chung, Kyungyoung Lee, Jinho Choi
Publication: Computers in Human Behavior, Volume 42, January 2015, Pages 93-109
Authors: Sunghun Chung, Animesh Animesh, Kunsoo Han and Alain Pinsonneault
ICIS 2014 Proceedings, December 15, 2014.
Authors: Chung, Sunghun; Lee, Kyungyoung; Kim Kimin
Publication: Information and Management