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Saurabh Mishra

Marketing Corporate Social Responsibility: Tips for B2B enterprises

The new study by Dr. Saurabh Mishra, Associate Professor, Desautels Faculty of Management, McGill University and Dr. Sachin B. Modi, Associate Professor, College of Business, Iowa State University, was recently published in the Journal of Marketing.

Their findings indicate that a strong marketing department is crucial to helping a firm leverage its corporate social responsibility (CSR) activities, which can have tangible benefits for stakeholders.

Published: 11Mar2016

Does CSR create shareholder wealth?

Due to increasing pressures on organisations to behave in socially responsible ways, corporate social responsibility (CSR) is becoming a “must have” component of corporate strategy. This is a good development for the society at large as the massive rate of industrialization in the last century has placed a heightened burden on the limited resources our planet has to offer. However, the primary responsibility of managers of corporations, particularly of the publically owned ones, is not to increase social welfare but to maximize the returns on investments of their shareholders.

Published: 8Mar2016

Socially responsible behavior boosts profit - if marketing is strong

That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, said Sachin Modi, an associate professor in Iowa State University's College of Business.

According to a new study by Modi and Saurabh Mishra, an associate professor at McGill University, a strong marketing department is crucial to helping a firm leverage its efforts to be socially responsible.

Published: 3Mar2016

Interview: Saurabh Mishra

Law firms that invest in corporate social responsibility can reduce their financial risk, Saurabh Mishra tells Manju Manglani.

There is a direct and measurable link between corporate social responsibility (CSR) initiatives and financial performance, according to Saurabh Mishra and Sachin Modi.

Read full article: Managing Partner

Published: 20Mar2014