Yu Ma

For Canadian retailers, digitization is key to surviving the pandemic

Published: 11Dec2020

Only 30 percent of Canada’s small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the...

As the retail industry evolves, so too does retail education

Published: 13Nov2020

The retail industry is rapidly evolving under emerging technologies and shifting consumer demands. Discover how the new McGill-Bensadoun Master of Management in Retailing will prepare the next...

Meet the MMR program directors

Published: 14Oct2020

The new Master of Management in Retailing (MMR) program is the latest offering by the Bensadoun School of Retail Management (BSRM) at McGill University. ...

Delve: Can Club Stores Help Consumers Make Healthier Choices?

Published: 29Oct2019

New research from Prof Yu Ma suggests there are opportunities for marketers to encourage healthier shopping among warehouse store customers....

Yu Ma article selected as a finalist 2019 Paul E. Green Award

Published: 24Apr2019

Congratulations to Yu Ma, Associate Professor of Marketing and Bensadoun Scholar,  whose article “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food...

Yu Ma, Laurette Dubé and Nathan Yang awarded 2018 SSHRC Insight Grant

Published: 23Jul2018

Congratulations to Yu Ma, Associate Professor in Marketing, Laurette Dubé, Professor in Marketing and Nathan Yang, Assistant Professor in Marketing, on being awarded the 2018 SSHRC Insight Grant ...

Measuring the Efficiency of Category-Level Sales Response to Promotions

Published: 6Oct2016

Authors: Trivedi, M., Gauri, D.K., Yu, M.  Publication: Management Science, Vol. 63, No. 10, October 2017   Abstract: 

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Updated: 2020/10/01

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