DaHee Han

Power Distance Belief, Power, and Charitable Giving

Published: 17Oct2017

Authors:  Dahee Han, Ashok K. Lalwani and Adam Duhachek...

Fundraising could improve if tailored to social status

Published: 3Aug2017

According to research by Desautels professor DaHee Han and her colleagues, charities are losing out on donations by not targeting their fundraising campaigns properly....

Charities must re-think their marketing efforts

Published: 7Jul2017

A Charity Times piece explores a research paper partly authored by Desautels Professor DaHee Han.

Charitable giving: the wealth factor

Published: 24Mar2017

A study co-authored by Desautels Assistant Marketing Professor DaHee Han finds that there’s a big difference between the charitable giving habits of the wealthy and the less privileged.

Distinct threats, common remedies: How consumers cope with psychological threat

Published: 30Oct2015

Authors: Han, D., Duhachek, A., and Rucker, D.D.   Publication: Journal of Consumer Psychology

The psychology of appraisal: Specific emotions and decision-making

Published: 29May2015

Authors:  So, J., Achar, C., Han, D.H., Agrawal, N., Duhachek, A., Maheswaran, D. Publication: Journal of Consumer Psychology Abstract

How Shame and Guilt differ when it comes to Marketing

Published: 20Jan2015

Written by DaHee Han You’d be right in thinking that shame and guilt are negative emotions, but they can actually be used to create successful marketing campaigns. What marketers really need to...

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