For Quebec businesses, Donald Trump’s planned tariffs are a source of significant uncertainty. The Federation of Quebec Chambers of Commerce nervously awaited the results of the U.S. election. With...
Authors: Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal and Óscar González-Benito
Publication: Journal of Marketing
Articles in advance — published online: August 8, 2023
Abstract:
Tipping has gotten out of control in Canada. Not only are restaurants’ automated payment systems prompting patrons for tips of up to 30%, there are even some tip prompts at self-serve kiosks. More...
Scouring for holiday gifts at bargain prices is a savvy way to cut costs, but the allure of Black Friday deals sometimes masks potential pitfalls. In an article for BNN Bloomberg, Associate...
Yu Ma, Associate Professor at the McGill Desautels Faculty of Management, discusses the consumer implications of aspartame being listed as "possibly carcinogenic to humans" by the World Health...
Desautels Associate Professor of Marketing Hamid Etemad wants to make it easier for people to learn the concepts of digital transformation in their second language and is working with researchers...
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