Journal of Consumer Research

Power Distance Belief, Power, and Charitable Giving

Published: 17Oct2017

Authors:  Dahee Han, Ashok K. Lalwani and Adam Duhachek...

Journal of Consumer Research

Founded in 1974, the Journal of Consumer Research (JCR) publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning...

Feeling Guilty or Ashamed? Think about Your Emotions before You Shop

Published: 16Oct2014

Suppose you grabbed a few cookies before heading out to the grocery store and start to feel guilty or ashamed about breaking your diet. According to a new study in the Journal of Consumer Research,...

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