How good marketing can make social responsibility profitable

Published: 9 February 2017

According to a new study in the Journal of Marketing, strong marketing can help a company maximize the benefits of social responsibility. The study’s authors, Desautels Associate Professor Saurabh...

Ottawa gives Bombardier a $372.5-million helping hand

Published: 9 February 2017

Bombardier has been asking Ottawa for a billion dollars since 2015, and the Feds have finally stepped up to plate — with $372.5 million in interest-free loans. The money will go towards the company...

Exotic Interest Rate Swaps: Snowballs in Portugal

Published: 8 February 2017

Authors: Vallee, B.,  Augustin, P.,  Rich, P. Publications: Harvard Business Publishing  Abstract:

MDIIM recognized by AACSB International for Driving Innovation in Business Education Worldwide

Published: 7 February 2017

The second annual Innovations That Inspire initiative recognizes institutions serving as champions of change in the business education landscape. Of the 315 applications received across 33...

Recruiting and retaining millennials: a new HR approach

Published: 7 February 2017

HR specialist Scotia Lockwood writes that, to maintain growth, a business must adjust its management style to suit millennials; they form a fast-growing demographic with a whole new set of...

L’Oréal and the McGill Dobson Cup announce new award

Published: 7 February 2017

For 2017, the McGill Dobson Cup powered by National Bank will feature a new prize! According to the Dobson Chronicle, the $12,000 L’Oréal-Dobson Startup Award will either go to a single team or be...

Top-ranked Vermont law firm elevates McGill grad to shareholder

Published: 2 February 2017

Primmer Piper Eggleston & Cramer PC, one of New England’s leading law firms, has appointed nine lawyers as shareholders, including McGill alumna Alexandra H Clauss (BCom'03). Ms. Clauss is an...

McGill alumna honoured by Mergers & Acquisitions magazine

Published: 30 January 2017

Christine Tiseo (BCom'95) has been named as one of the 35 Most Influential Women in Mid-Market M&A in Mergers & Acquisitions magazine’s January 2017 issue. She was also recognized in 2016,...

Millennials in business: honesty transparency and authenticity in Trump’s America

Published: 2 February 2017

Millennials value authenticity even more than GenXers or Boomers do, and that affects everything from the workplace to the recent US election, says Peter Kozodoy, chief strategy officer at GEM...

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