Arani Roy

Title: 
PhD Student, Marketing
Arani Roy
Contact Information
Email address: 
arani.roy [at] mail.mcgill.ca
Address: 

Bronfman Building [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Area(s): 
Marketing
Group: 
PhD Student
Research areas: 
Consumer Behaviour
Coping
Online Behavior
Pricing
Conferences: 
  1. “Digital Resource Scarcity and Online Purchase Intent: Moderating Role of Message Framing,” with Ashesh Mukherjee, Association for Consumer Research, Paris, 2020.
  2. “Paying for free products stops consumers from committing to other brands: Role of perceived control.” With Maria Ortiz, Association for Consumer Research, Paris, 2020.
  3. “Digital Resource Scarcity and Online Purchase Intent: Moderating Role of Message Framing,” with Ashesh Mukherjee, Society for Consumer Psychology Boutique Conference, Hawaii, 2021.

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